How to Get 30 First-Time Home Buyer Leads in 30 Days Using Facebook Lead Ads

Tired of relying on referrals and hoping someone walks into your open house ready to buy? Let’s change that.
Here’s how you can use Facebook Lead Ads to fill your pipeline with first-time home buyers—even if you're just starting out or working a tight budget.

🎯 Step 1: Know Your Buyer (They’re Not All the Same)

First-time buyers are typically:

• Millennials or older Gen Z

• Renting and tired of it

• Unsure of the process

• Worried they can’t afford it

They don’t need a pitch—they need a plan and someone they trust. That’s where you come in.

Use Facebook’s targeting to zero in on:

• People aged 24–35

• Interested in Zillow, Trulia, home buying, or local housing groups

• Living in your farm area or city

Pro tip: You can even target renters in certain zip codes or people “likely to move.”

🧠 Step 2: Offer Education, Not Just Homes

What’s the #1 fear for first-time buyers? Making a mistake.
So instead of offering a list of homes, offer them confidence.

Try these ad hooks:

• 🎁 “Download the FREE First-Time Buyer Guide for [Your City]”

• 🏡 “Avoid These 5 Mistakes Most First-Time Buyers Make”

• 💵 “Find Out How Much Home You Can Afford in 60 Seconds”

Position yourself as a guide, not a salesperson.

📱 Step 3: Launch a Facebook Lead Ad That Does the Work

Use the Lead Ad format so they never leave Facebook.
Here’s what to include:

• Headline: “First-Time Home Buyer? Start Here.”

• Image: A happy couple holding keys, or a cozy starter home

• Form: Name, email, phone (keep it short)

• Thank-you message: “Your guide is on the way! Watch your inbox—and feel free to text me questions.”

⚡ Step 4: Follow Up Like a Pro

Don’t just collect leads—start conversations.
Use GoHighLevel or another CRM to set up an instant:

• Email with their free guide

• Text that says: “Hey [Name], saw you grabbed the buyer guide! You looking now or just getting started?”

• Optional: AI chatbot or voicemail drop that sounds like a real, caring person

Pro tip: First-time buyers take time. Be consistent, not pushy.

💸 Step 5: Budget? No Problem

You can start with $15–$25/day. If your offer is good, you should get leads at $5–$10 each (sometimes less in less competitive areas). That’s 3–5 leads a day. Multiply that by 30 days... 💥

💡 Bonus: Turn One Guide into a Goldmine

Create a simple email/text nurture campaign:

• Week 1: Welcome + what to expect

• Week 2: How to get pre-approved

• Week 3: What to avoid in your first offer

• Week 4: Let’s book a call!

You’re not just generating leads—you’re building trust at scale.

Pro tip: Make it something they look forward to. ie., A curated list of the top homes in your market.

✅ Wrap Up

The market may change, but people will always want a place to call home. First-time buyers just need someone who speaks their language, understands their fears, and simplifies the process.

You can be that person.
And Facebook can be your lead machine.

If you want this whole campaign done-for-you—ad copy, lead form, guide, and follow-up—I’ve got plug-and-play systems ready to go. Let’s get you leads while you sleep.